Wendy’s is more interesting than you

I feel like I’d be doing a disservice if I didn’t bring up Wendy’s and here’s why. Wendy’s social media campaign is very interesting and unique. Specifically, Twitter. They’re snarky to the competition and also find unique ways to joke around with customers. All in all, they get people talking. As of right now, they’re a part of the most retweeted tweet ever. On January 4^th of this year they came up with the holiday “National Roast Day”. This was because someone tried insulting Wendy’s on Twitter the year prior and their response was so harsh (in a comedic way) it actually caused the person to delete their Twitter account. The next year, that account had people asking Wendy’s to insult them. This gets people talking and interested in their account. That’s the first step. Once people are interested in what Wendy’s has to say and enjoys it, Wendy’s can develop brand ambassadors just from their Twitter. It’s completely different than McDonald’s for example. McDonald’s has more of the standard campaign that can be a bit boring. Twitter is supposed to be fun and Wendy’s found a unique way to interact with customers, get them interested and involved in their business.

As far as it being effective, yes, I would definitely say so. Customers are asking Wendy’s Twitter account for advice on different things unrelated to food. They have become interesting to people because they’re not just tweeting out advertisements. People see past that. The target market is definitely geared towards millennials. It’s the largest generation (http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/) and they’ve found a way to get them interested with a social media tool that they use. There are articles written about Wendy’s Twitter campaign which means it’s getting other people talking. (http://www.adweek.com/creativity/10-things-we-learned-about-wendys-twitter-from-its-reddit-ama/) As far as being more effective, they probably could by involving a celebrity in a faux twitter war or something along those lines. There are always opportunities for improvement, but they are definitely fun to keep track of. Take a look if you don’t believe me. https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor