For the assignment you will summarize, for your classmates, how a company (can be a national campaign or something local) uses social media for marketing.  There are lots of examples out there - look for them in bus shelters, train stations, radio broadcasts, etc.
In your post, describe the use as well as reflect on your impressions.

• Does this campaign make you more or less likely to purchase the product/service?
• Why/why not?  Is it effective? 
• Who do you think their target market is? 
• Could they be more effective? 

You will be able to review the blog posts of your classmates by viewing the links in Weeks 3 and 5.