A New Age

The technological age has changed the tactics in which marketers do their jobs in mostly every industry. Well, not only marketers but other professions too. Take an Artist in  the music industry for example, with physical sales of music declining as a result of the new technology. Bands, rappers, instrumentalist and so forth are receiving most of their revenues for live shows. Still, though the path is slower, revenues can be made off of song streams and online purchases- not to mention merchandise. Just like finding the perfect venue, the Artist most know where and how to stage the product (song, album, etc.) for the best customer experience.

Now that there are streaming services like Apple Music, Spotify, Youtube, and Tidal access to large libraries of music has worked in the favor of thr consumer but puts the artist in an sticky position. Consumers can now get a subscription for $10/month and receive over hundreds of  dollars worth of content. Streaming services are seeing a lot of traction with this move and artist are seeing the audience, but not so much the dollar...at least not yet. Streaming artist get a percentage of a play, that's price is based off what type of subscriber has listen (Trial user or Full-time Subscriber). In the sense of marketing, an artist would want to have their content on these services for better visualization, and hopes to convert a consumer over to their own direct-to-consumer web page.

It's the conversion opportunity artist should look for when deciding how and where to stage their content. Apple - a marketing genius- trolls you almost every time you open the it's music app about joining Apple Music or using the trial-month. The social influence that comes with Apple products as well should peak the interest of those choosing to use Apple's platform for product placement. Everyone, from grandchild to grandma seems to have an apple something, and that something most likely has an music app asking you to sign up for Apple Music.

Taking this audience and have them literally, turn from consumers to fans of your music by converting them from Apple Music to let's say, "www.willienelson.com" will have them purchasing directly from the artist and increasing engaging ability that would've been less effective otherwise.

Long Live The Artist,
Dione Goree