Advocate Healthcare: Inspiring medicine changing lives.
Advocate Healthcare: Tomorrow starts today.
And
of course, the purple cross is media that is easily recognized across
the greater Chicagoland area, because it is everywhere! Watch a Cubs
game, you’ll see it on the wall behind home plate and in banner ads at a
Bulls game. Billboards, busses, benches, TV, radio and of course social
media; Facebook, Twitter, Instagram nothing is excluded from the
barrage of Advocate branding.
I feel although it is a bit excessive,
it works. Seeing ads that feature people attending to their own
healthcare, hearing patients and their families tell stories of the
miracles and care they received is, well, something you can’t ignore.
Testimony and word of mouth are powerful in a way that reaches into the
heart and strikes a connection. Advocate or any healthcare provider for
that matter, can spend millions telling you they have the best doctors
and it will not compare to the effect a patient or their family has
describing their experience with the same team of doctors. That
personal message from someone like you sharing a similar story is
invaluable; not only from a marketing perspective, but also the patient
perspective.. The target market is families and individuals; anyone with
a pulse has healthcare needs. Whether for prevention or treatment,
targeted ads such as these, help develop a relationship and put Advocate
on people’s minds. The use of personal narrative is truly the most
effective way to gain consumer confidence. The next time you see the
signs or hear the message, will it become a part of the media clutter in
our lives we pay little attention to, or will you act on it and choose
Advocate Health?
Hi Kelley! I like this and agree with you about health care branding being a word of mouth thing. The interesting thing here is that they do spend millions on marketing to the masses. The are more interested in the quantitative return on their investments. Big business at its finest, healthcare is definitely a money maker. For me it seems that it is a clutter of advertisement when I see something so much. N ot sure if I would take advantage because of their adds but more so take advantage of a specific service or specialist they may have on staff. That being said, I would definitely have to get a referral of some sort.
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